Guaranteed Good Free Ways To Advertise Any Business

Many people are looking for good, free ways to advertise their company. Advertising can be a risky and expensive proposition these days. Many companies can no longer afford to utilize paid advertising. Although advertising plays a crucial role in getting more customers to look at your offering, which also means more sales. Many small businesses don’t do it because it’s too expensive. Although advertising is an important factor in overall business marketing strategy. Small businesses are hesitant to fork over any of their profits to reinvest in advertising. So in rides the saviour… There are ways to get quality free advertising.

Why Advertising Is Important To Your Business

Advertising is what keeps customers coming in the door of your physical store and website. Getting a constant flow of new and returning customers viewing your product or service keeps the cash registers ringing and your bottom line in the black. Constant cash flow is the key here. Without advertising in many instances cash flow becomes a trickle.

Customers need constant updates of new products or services that solves problems in their lives. Advertising that new gadget for a digital camera that will give their photos the professional look will spark a buying frenzy. Even though that individual may never use this gadget, the customer will feel that they’ve gotten a good deal. If you are solving a problem you are half way home with your product or service being a success.

In the introductory stage, advertising is a tool for spreading awareness about your product or service, and to persuade people to patronize your product or service. With the right way of advertising, a business will surely be able to increase revenue effectively. However, it is a must to look for good free ways to advertise. Free advertising is a no brainer and is always better than paid advertising in terms of practicality.

What Are the Ways to Advertise for Free?

These are good free ways to advertise a certain business:

1.) Word of Mouth

There’s still no better way than the good old neighbor whispering to another neighbor,”You know, I got this great new product from so and so and I’m so happy, here take a look.” There’s just nothing like it in the marketplace and nothing is as efficient as “word of mouth” advertising. Word of mouth is the least expensive (free many times) and one of the most effective ways of advertising. Just talking about a certain product or service to a friend is a great help to your marketing efforts.

If you can get customers together to talk positively about your product or service than your going to hit the proverbial home run. This is one of the reasons that social media has proliferated. It’s so popular because people love to talk about what they do and don’t like. It’s just human nature to talk – but this can be a double edge sword. They can also talk about negative aspects of your offering. This is why you must always be follow-up with superior customer service. This separates the good from the bad. Good customer service trumps almost everything else.

Just take a look at Kohl’s for example. They do a great job of merchandising their clothes and housewares. On a constant, consistent basis Kohl’s will deeply everything in the store. Then turn right around and will take everything you bought back from you, then offer another discount. Who else does this? You bring something back and they take it back with a smile then offer you something else, almost free. Who’s the winner here? Both the consumer and retailer in this instance.

2.) Email Signature Files

Using email signature files is one of the easiest ways to promote a certain business. This is done by including a 4 to 6 lines of advertisement in every email you send. To get the maximum response to your email signature files, it would be better to offer some incentives for visiting your website.

Remember to always include a review or testimonial from a satisfied customer in every email that you send. Everyone reads reviews and testimonials before an ad. We’re all conditioned to seeing an ad in emails. So a good word put in from someone else draws attention and thusly another sale. Try this and find your sales explode.

3.) Press Releases

This is one of the best ways to receive a positive reception from potential customers. A good press release done at the correct time can give your business a leg up on your competitors.

Press releases are a great way to multiply your efforts quickly and easily. News outlets are always looking for a good story and are hungry to run one if it’s compelling. In Michael Chaney’s best-selling ebook, “The Competition Crusher,” he spells out in detail how press releases made him a millionaire. You can check it out at This good free way of advertising is influential long-term and you didn’t have to pay a cent for positive vibes this conveys to buying customers looking for your product or service.

Why Use These Free Advertisements?

Using a paid advertisement will definitely increase one’s revenue. However, it will also increase the expenses of the company as well. Therefore, the total increase of revenue is not yet the net increase of the company’s revenue since there will still be deductions for advertisement expenses. Remember that advertisements are very expensive nowadays. To ensure that you will be able to increase sales and revenue without spending a huge amount of cash, it will always be better to uses these good free ways to advertise your business.

The ABC’s of Advertising Your Business

Without some form of advertising, your business will not do very well. Advertising your business is the best way to tell people you are open and this is what you offer. No matter what type of business you run, it’s something you should always do. There are ways to advertise every type of business possible. Whether you are strictly online or you do both online and offline with your business, it’s a must.

There are so many avenues you can take when it comes to advertising online and offline. Each of which has their own types that they offer. Some cost more than others, but they won’t work if you don’t try them out first.

Here are some tips that will help you advertise your business.

A – Advertising is important when you own a business.
B – Buttons and banners are good online techniques.
C – Create a website to send other to when they read your ads.
D – Don’t give up on your advertising, it will take time.
E – Everyone likes a freebie. Include your card when you use this option.
F – Flyers work well when you want to advertise during a parade.
G – Goodie bags are good way to reach out to moms and others.
H – Have a business card with you at all times.
I – Include your website in your email signature line.
J – Joking has no place in your campaign.
K – Kind words will go further in your ad.
L – Lucrative income won’t come from one advertisement.
M – Make sure you network often.
N – Newsletters are a great form of advertising.
O – Offer a discount if they mention your campaign.
P – Post cards work well for direct mail ad options.
Q – Quick reads are good for ads.
R – Remember to always include your website in your advertisement.
S – Solo ads are perfect for almost any business.
T – Think about your target market when you advertise.
U – Use a contest to advertise your specials.
V – Victory is yours when you don’t give up on your ad.
W – Wording is everything when it comes to your ad.
X – Xpress the love you have for your business and others will want to know more.
Y – Your choice of words can make or break the success of your ad.
Z – Zero ads will get you nowhere in business.

Some of the tips above are free while others will require some money. Just because they are free doesn’t mean they won’t work, so make sure you don’t skip over those. Sometimes the free ads are the ones that work the best. That is not always the case, but it does happen.

One thing to remember is you don’t want to try to implement all of these at one time. Pick up three or four and give them a try. You need to be consistent and use the same types of ads for a while before you decide it’s not working and move on to something else. Try it for at least a month or two before you change.

If you want to grow your business or advantage to the next level, you must show more people what you have to offer. One of the easiest ways to make this happen is to use advertising.

Using Promotional Pens to Advertise Your Business

Using promotional pens to advertise any business, whether established or new, is a cost-effective method of marketing. With the name of your business, logo and contact details printed on them your customers will have something useful that they will keep in their handbags, jacket pockets or in the pen pots on their desks. When they are writing with your promotional pens they will be reminded of your business and, if they have had a good experience doing business with you, they are likely to pass on your information to whoever they are with.

Promotional pens helps to stimulate word of mouth advertising. This kind of advertising is reckoned by marketing professionals to be one of the most effective ways of promoting a business. It is true, if you think about it, when you use a pen with some writing on it you always read what it says; and if it is a funny or catchy slogan then it is likely to stick in your mind. These marketing people certainly know what they are doing, don’t they?

If you do decide to go down the road of using promotional pens to advertise your business, search on the internet for reputable suppliers that you can get in contact with to discuss your requirements. You will have to decide how many pens you would like to order first of all. Generally, the larger the order that you give them, the better price per pen you can negotiate. Then you will have to decide what type of pens you would like to use to promote your business. You can use relatively cheap biro type pens, through fine writing rollerballs, right up to executive fountain pens for your very best clients.

After this you will have to decide what colours you would like to use to promote your business. If your business already has its own advertising livery on stationery or vehicles, for example, then you could use those same colours on your promotional pens. If you do not have a colour in mind, then you could use something really bright or different, like a fluorescent pink, to make your pens stand out from the rest.

Finally, once you know how many, what kind and what colour you wish to use in your marketing campaign, all you have to decide is what information you would like to put on your pens. It is best to put your business name on the barrel with either a phone number, or website address, or both so that people can make contact with you. There will still be space on the cap to print an attractive logo to draw attention to the pens. If your marketing department can come up with a funny or catchy slogan then that is even better as it will make your pens even more memorable. Promotional pens certainly are a great marketing idea for any business!