Top 2 Free Ways To Advertise A Business Online

People running businesses usually want or need to know what the best way to advertise a business online is. Well, many ways exist, but some of the more effective ways to advertise is by using the free methods. Not only will these methods help get the word out that the business exists, but it will also save money that most small businesses and start-ups do not have to spend on marketing and advertising.

Forum Signatures

One of the best-known ways to advertise a business online is by using forum signatures. However, sometimes they are used too often that the signature could be flagged as spam, so the trick is to use forum signatures in the right way. For example, do not simply jump into any forum and any forum thread to leave a short, one word reply.

Instead, start out with forums that are related to the business itself. A cloud computing business would have very little to no reason of leaving a signature with its business website link there in a makeup or cosmetics forum. Once the business owner has found the perfect forums, he can jump in and reply to threads with relevant information. Then, start leaving a signature with his business link attached, and in some cases where possible, the phone number to the business. Eventually, traffic will start flowing into the business website and calls will begin to come in from the forums.

Free Classifieds

Free online classified ads are another great way to advertise a business online. Thousands of free online classified ad websites exist in which a business owner can write an ad for display online. Not only can the business owner write a two or three line description of the services offered, but he or she can also leave a link to the business’ website, an address, and phone number of the business.

Classified listings work just as regular keyword and “Sponsored Results” ads do, that is when people search for specific keywords on the internet, those listings will eventually come up in the search results. The increased viability from using classified ads to advertise a business online can oftentimes garner added website traffic, increased calls to the business and overall, increased ROI, especially if the classified ad was free.

Overall, online advertising can take a lot of time; however, when the added benefit of increased website traffic, increased sales calls, and an overall increase in sales, the initial time investment is seen as a worthy one, because no money was spent to advertise a business online using these methods.

4 Effective Ways To Advertise Your Business Online

Every business owner knows that advertising their business is critical to running a profitable business. It does not matter whether this business is internet-based (online) or a ‘brick and mortar’ business, a business needs to regularly advertise its products and/or services. Advertising is what draws customers to any business. If customers are not aware of your business, how will they be able to purchase the products or services you offer?

What then are the ways to bring your business to the attention of your prospective customers? We will be looking at this mostly perspective of a business that is internet-based. However, the same methods can be easily used to advertise an ‘offline’ business. We will be looking at four different ways of advertising your business to get the attention of customers

Pay Per Click (PPC Advertising)

Since Google came out with their search engine in the late 1990s, PPC advertising has never been the same again. With PPC, your text advertising is displayed to online searchers on the particular search engine (Google, Bing, etc.) and you pay for each click made by the searchers. Early on PPC was a very profitable means of advertising your business. However, in recent times, it has become increasingly challenging to run profitable PPC campaigns using the search engines. Many business owners have found out that running a profitable PPC campaign is better left to professional PPC management companies,

Facebook PPC

With the introduction of Facebook PPC in 2008, PPC advertising underwent another revolution. Users have found Facebook PPC to be more relevant and profitable because of the high levels of targeting that is possible. Users can target their audience by various attributes such as age, sex, interests etc. Facebook PPC has really exploded in the last few years. As a result many online business owners are moving their PPC campaigns from Google & Bing to Facebook PPC to experience the high Return On Investment (ROI)

Online Classifieds

Based on the format of traditional newspaper classified advertising, online classifieds are also useful for generating leads for the business owner. This method of advertising has also become an increasingly popular method of advertising your business. There are various online classified advertising websites all over the Internet. You can find relevant classified websites through a Web search. Make sure to include your niche to get more targeted results.

Press Releases

Press Releases are also useful in advertising your business. Press releases are especially suitable for new product launches and/or new services. There are a large number of Press Release agencies. It is highly advised to have an expert write your first release to you so that you can have good idea how PRs are written and formatted. One great thing about Press Releases is that you can continue to receive referrals and traffic for a long time from the same Press Release. This is due to the fact that for a fee Press Release agencies will help you distribute your Press Release to a massive database of Press Release Agencies sites and other news sites.

Advertise My Business – How Consumers View Businesses Who Advertise During Tough Times

As a small business owner, you are also a consumer, so you’ll be able to completely relate to how advertising your business affects consumers. Whether you are advertising at the current moment or not, you’re sending out messages to your prospects and customers about your company, some of which you may not want to be sending. It is important to understand what your customers think of your business so when they talk about your company, they can send out positive messages that will help your company prosper. If you’re wondering, “Should I advertise my business?”, consider how it will make you look to your prospects for years to come.

When consumers think about businesses who advertise during tough economic times, two things come to mind.

1. They perceive your business to be financially stable. Consumers know it costs you money to advertise and they put value on those companies who have the ability and budget to do so. They understand that although advertising your business is a necessity, it requires extra money to facilitate. Knowing that you have the finances to put money into your business tells them you’re not on the verge of going out of business.

Think of it like this; aren’t you less likely to spend your money with a company you fear will be closing soon? Well, your prospects and customers feel the same way. They wonder about warranties, returns, service or maintenance they may need down the road, upgrading or adding to their previous purchases. They may even wonder how good your customer service is. If you’re not advertising, they may just assume you can’t afford to pay your employees, which leads to unhappy employees who do not take care of customers very well. If you wouldn’t invest your own money into a company as such, you can’t expect your prospects to do it either.

Bottom line, you don’t want to give the consumers any reasons to think you’re hurting for business. More business is always better but tell them you’re doing well with what you’ve got.

2. Seeing more small businesses advertising provides consumers with comfort that prosperity is possible and still happening. With all the boohoo about how down the economy is, it’s a breath of fresh air for consumers to hear of small businesses that are still around. They respect a business owner who can still create a presence for their business even with all the economic problems that so many people are complaining about. Advertising your business says, “If I don’t like the way something is, I’ll do what I need to change it rather than complain about it.”

It seems that advertising your company builds character, respect, and superiority as if “only the strong survive”. Wouldn’t you agree that when you see a small business advertisement, it makes you feel good, like things are moving along? It is the idea of possibilities that excites society and advertising helps create those ideas.

It is a proven fact that businesses who continue to advertise through hard economic times beat out their competition, even decades down the road. I strongly feel it’s not only because they are putting themselves out there but because of how well consumers respond to their efforts. The next time you ask yourself, “Should I advertise my business?”, the answer will be VERY clear to see.